The signing spree for IPL 2022 is on, and with only a few sponsorship spots left, brands are rushing in for mega-buck deals. For the unversed, in 2022, MS Dhoni will be associated with the Indian Premier League’s Sunrisers Hyderabad. And his fans must remember he is no longer with Chennai Superkings. Meanwhile, Cars24, in which Dhoni is a stakeholder as well as brand ambassador, has been named SRH’s front jersey sponsor. Cars24 took over the slot after JK Lakshmi opted out of sponsorship.
Cars24 will be the first category from the used cars segment to join the IPL sponsorship, and one of the reasons is that Dhoni was appointed as the company’s brand ambassador in 2020. At the time, it was written that Dhoni had invested during the Series D round.
Meanwhile, on the game front, it has to be noted that SRH has retained New Zealand captain Kane Williamson as their skipper for the upcoming season for a fee of Rs 14 crore. The quad will also have Abdul Samad (4cr) and pace sensation Umran Malik for the upcoming season.
Sunrisers Hyderabad already has Tom Moody as director of cricket and Muttiah Muralitharan as a spin-bowling instructor. They have also added Brian Lara as batting coach, Dale Steyn as fast bowling coach, and Simon Katich as fielding coach.