A premium dairy brand based in Telangana, Sid's farm, launches its app for the citizens of Hyderabad who have cherished the lip-smacking and fresh natural milk and dairy essentials. The customers can now order from the comfort of home; buffalo milk, cow milk, butter, ghee, paneer, buffalo curd, and cow curd. The consumers across all the areas in the city can place orders before 10 pm and get the delivery done before 7 am at their doorstep. The customers can download the app from Playstore on IOS and android.
According to the founder of Sids Farm, Kishore Indukuri, they have seen a metamorphosis in the customer patterns and behavior who are adapting to a completely new way of living. The pandemic, moreover, has made life convenient, and users are also seeking more comfort in ordering online by using the app.
Kishore also adds Deloitte's Global State of Consumer Tracker study reveals that more than 70% of citizens in the country are the convenience seeker type who are willing to spend more on convenience. To focus more on 'The convenient consumer,' they are innovating ways to add more value to their consumers.
Sid's Farm provides its consumers with the purest form of milk that has no preservatives, no hormones, and no antibiotics. The brand has already made a presence in 100 stores across the regions and e-commerce platforms like Flipkart, Amazon, and Bigbasket. This value addition of an app provides an opportunity for the consumers with comfort, ease of use, and convenience where users can subscribe, resume, or pause the delivery of their dairy essentials.